Filter is one of the important parts of automobile, the filter is used to remove the metal debris and various impurities in the oil, so as to avoid entering the lubrication system and wear parts. The wide range of filter market has attracted the attention of many manufacturers, the competition of domestic and foreign enterprises lead to the increasingly fierce competition in the current filter industry. At present, the domestic filter manufacturers of more than 1,500, because of the variety and structure of filter products, not only suitable for high volume production, but also using small batch workshop way production, enterprises are uneven, most production enterprises are small, large and medium-sized enterprises have more than 40, and the industry is not a monopoly super large enterprises.
The fierce competition in the filter market is mainly reflected in the aftermarket, mainly due to the following two points:
First, the filter belongs to the easy parts of the automobile, need to be replaced regularly, so the sales of the aftermarket is very large, this directly lead to the number of filter enterprises in the market is far more than the matching market, causing the market simplification.
Second, the reasons of the enterprise own technology is not high, and the auto filter industry manufacturers, and the scale is generally small, most of the production conditions are incomplete, testing means backward, small scale manual workshop way enterprises, these enterprises can not meet the requirements, can only compete for aftermarket. The fierce competition of enterprises makes the concentration of the brand is very low in the aftermarket, the market share of the first five filter enterprises is only 15 %. In the matching market, the first five filter enterprises have reached 40 %.
This paper is arranged by Guangzhou goodo filter co., ltd.
